Supervalu to Invest More in Private Label

Supervalu plans to invest more effort in private-label merchandising and development, Jeff Noddle, chairman and chief executive officer, told shareholders at the company’s annual meeting here yesterday.

MINNEAPOLIS -- Supervalu here plans to invest more effort in private-label merchandising and development, Jeff Noddle, chairman and chief executive officer, told shareholders at the company’s annual meeting here yesterday. “We’ve completed a review of our own brands, and we see opportunities to significantly reduce and enhance the number of labels,” he said. According to Noddle, 35% of shoppers’ baskets contain some private-label items, “so we have a large opportunity to drive sales with our

Register to view the full article

test - Advanced Registered User

Already a member? .