Supervalu Launches Organic Private Label

Just months after pulling the plug on its fledgling Sunflower Markets banner, Supervalu is rolling out a new organic private-label line the first in what the company hopes will be a series of streamlined systemwide store brands. The Wild Harvest private label, which took its name from the brand used by the Shaw's banners in New England, is launching with about 150 items, including many

MINNEAPOLIS — Just months after pulling the plug on its fledgling Sunflower Markets banner, Supervalu is rolling out a new organic private-label line — the first in what the company hopes will be a series of streamlined systemwide store brands.

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