Supervalu Leverages Technology in Merchandising

Supervalu last week began piloting new technology designed to serve as the foundation for its merchandising and marketing function and the for its category management team. The test marks the latest in a series of steps the retailer/wholesaler is taking to help deliver to shareholders some of the estimated $150 million to $175 million in synergies it hoped to achieve when it acquired

Colorado Springs — Supervalu last week began piloting new technology designed to serve as the foundation for its merchandising and marketing function and the “toolbox” for its category management team.

The test marks the latest in a series of steps the retailer/wholesaler is taking to help deliver to shareholders some of the estimated $150 million to $175 million in synergies it hoped to achieve when it acquired Albertsons, according to Duncan Mac Naughton, executive vice presi

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TAGS: Supervalu