Supervalu Sees Shoppers Adjusting

Supervalu said last week that shoppers seem to be seeking out more promotions, buying more store brands and using more coupons as a result of the soft economy and rising food prices. In a conference call with analysts discussing its fourth-quarter earnings, Jeff Noddle, Supervalu's chairman and chief executive officer, also said food retailers have been more aggressively promotional

MINNEAPOLIS — Supervalu here said last week that shoppers seem to be seeking out more promotions, buying more store brands and using more coupons as a result of the soft economy and rising food prices.

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