Supervalu Sees Shoppers Adjusting

Supervalu said last week that shoppers seem to be seeking out more promotions, buying more store brands and using more coupons as a result of the soft economy and rising food prices. In a conference call with analysts discussing its fourth-quarter earnings, Jeff Noddle, Supervalu's chairman and chief executive officer, also said food retailers have been more aggressively promotional

MINNEAPOLIS — Supervalu here said last week that shoppers seem to be seeking out more promotions, buying more store brands and using more coupons as a result of the soft economy and rising food prices.

In a conference call with analysts discussing its fourth-quarter earnings, Jeff Noddle, Supervalu's chairman and chief executive officer, also said food retailers have been more aggressively promotional in the current environment but have continued to pass cost increases along to

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