Supervalu, Vendor Plan Event

NEW YORK Supervalu is planning a one-week sales event with a major supplier at 3,400 stores in the coming months, Craig Herkert, president and chief executive officer of the Minneapolis-based company, said here Wednesday at the Bank of America-Merrill Lynch Consumer Conference. We've never done anything in our history in 3,400 stores, ever, he said. But if we can build some credibility with that [promotion],

NEW YORK — Supervalu is planning a one-week sales event with a major supplier at 3,400 stores in the coming months, Craig Herkert, president and chief executive officer of the Minneapolis-based company, said here Wednesday at the Bank of America-Merrill Lynch Consumer Conference.

“We've never done anything in our history in 3,400 stores, ever,” he said. “But if we can build some credibility with that [promotion], we will get vendors to say, ‘I get you.’ Don't forget, we still d

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