Suppliers Poised to Take on Larger Retailing Role

BURLINGAME, Calif. As the confines of selling space disappear with the growth of online retailing, suppliers have the opportunity to regain lost clout, an executive with TNS Retail Forward said in a presentation here. James Russo, senior vice president of the Columbus, Ohio-based consulting firm, said suppliers will have the opportunity in the next few years to redefine retail, because a store is

BURLINGAME, Calif. — As the confines of selling space disappear with the growth of online retailing, suppliers have the opportunity to regain lost clout, an executive with TNS Retail Forward said in a presentation here.

James Russo, senior vice president of the Columbus, Ohio-based consulting firm, said suppliers will have the opportunity in the next few years to redefine retail, “because a store is no longer just a store.”

“With the rules of engagement changing, shoppi

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