Surviving the Meltdown

Supermarkets weathered an economic meltdown in 2008 as consumers cut back on spending, amid rising costs for food and fuel. As shoppers' sensitivity to pricing became more acute, retailers were forced to fight through inflation to offer deals on everyday items and to expand their private-label portfolios. Many companies reported strong sales of their own brands, even among their more upscale offerings.

Supermarkets weathered an economic meltdown in 2008 as consumers cut back on spending, amid rising costs for food and fuel.

As shoppers' sensitivity to pricing became more acute, retailers were forced to fight through inflation to offer deals on everyday items and to expand their private-label portfolios. Many companies reported strong sales of their own brands, even among their more upscale offerings.

A credit crisis emerged in the second half of the year, as a result of the

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