Sustainability Focus Yields Business Benefits

Growing societal concerns over topics such as the environment and diversity are not problems for American business, but opportunities, author and Fortune magazine editor Marc Gunther told attendees at the FMI Show here Sunday. Society has higher expectations of business today, and the smart companies are getting out ahead of them, said Gunther, who argued that organizations that embrace solutions

CHICAGO — Growing societal concerns over topics such as the environment and diversity are not problems for American business, but opportunities, author and Fortune magazine editor Marc Gunther told attendees at the FMI Show here Sunday.

“Society has higher expectations of business today, and the smart companies are getting out ahead of them,” said Gunther, who argued that organizations that embrace solutions to these issues are finding real business benefits as a result.

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