Sweetbay Agency Sharpens Focus

Sweetbay Supermarkets will be zeroing in on its best shoppers in 2009. A new advertising campaign expected to debut next month is designed to help the 102-store chain forge a more relevant relationship with its core customer, according to Tony Miller, managing partner at Spark, a Tampa-based firm named as Sweetbay's new agency of record last week. One of the main things we're going to

TAMPA, Fla. — Sweetbay Supermarkets will be zeroing in on its best shoppers in 2009.

A new advertising campaign expected to debut next month is designed to help the 102-store chain forge a more relevant relationship with its core customer, according to Tony Miller, managing partner at Spark, a Tampa-based firm named as Sweetbay's new agency of record last week.

“One of the main things we're going to try to accomplish is to identify, and better connect with, a very speci

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TAGS: Marketing