Sweetbay Sales Grow, Profits Lag

Sales at Sweetbay Supermarkets have improved markedly since rolling out aggressive price cuts, but the chain is still not profitable, according to its parent company, Delhaize Group. In a conference call discussing third-quarter results, Pierre-Olivier Beckers, chief executive officer, Delhaize, said Sweetbay's operational and pricing initiatives resulted in strong sales growth

BRUSSELS — Sales at Sweetbay Supermarkets have improved markedly since rolling out aggressive price cuts, but the chain is still not profitable, according to its parent company, Delhaize Group, based here.

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