Target Aims ‘P-Fresh’ at Philadelphia

Target’s “P-fresh” grocery concept is making its way to Philadelphia.

MINNEAPOLIS — Target’s “P-fresh” grocery concept is making its way to Philadelphia.

P-fresh — or “prototype-fresh” — is Target’s name for renovated discount stores with extra floor space devoted to groceries, including produce, meats and bakery items. The retailer has rolled out the concept to about 40 stores so far, mainly in the Minneapolis area. Officials yesterday said the concept will be introduced to 30 stores in the Philadelphia region over the next few months.

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