Target to Expand P-Fresh to 350 Stores in 2010

Target Corp. said yesterday it plans to roll out its expanded grocery and perishables format, called p-fresh, to 350 more discount stores in 2010 and ultimately to the majority of its base following encouraging sales results at the first 108 stores.

MINNEAPOLIS — Target Corp. here said yesterday it plans to roll out its expanded grocery and perishables format, called p-fresh, to 350 more discount stores in 2010 and ultimately to the majority of its base following encouraging sales results at the first 108 stores.

P-fresh, or prototype-fresh, is a format that adds 90% of the food categories and approximately 60% of the SKU count available at the company’s Super Target stores.

Gregg W. Steinhafel, chairman, president

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