Target Expands P-Fresh Rollout

Target Corp. said last week it plans to roll out its expanded grocery and perishables format, called p-fresh, to 350 more discount stores in 2010 and ultimately to the majority of its base following encouraging sales results at 108 stores. P-fresh or prototype-fresh is a format that adds 90% of the food categories and approximately 60% of the SKU count available at the company's SuperTarget

MINNEAPOLIS — Target Corp. said last week it plans to roll out its expanded grocery and perishables format, called p-fresh, to 350 more discount stores in 2010 and ultimately to the majority of its base following encouraging sales results at 108 stores.

P-fresh — or prototype-fresh — is a format that adds 90% of the food categories and approximately 60% of the SKU count available at the company's SuperTarget stores.

Gregg W. Steinhafel, chairman, president and chief exe

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