Tesco Confirms 'Fresh & Easy' Name for Its U.S. Stores

PHOENIX -- Tesco USA said here yesterday it will call its stores "Fresh & Easy Neighborhood Market" -- with no reference to the Tesco name itself -- when it begins opening locations in California, Arizona and Nevada this summer.

PHOENIX -- Tesco USA said here yesterday it will call its stores "Fresh & Easy Neighborhood Market" -- with no reference to the Tesco name itself -- when it begins opening locations in California, Arizona and Nevada this summer. Stores will be approximately 10,000 square feet, the company said -- intentionally smaller than the typical supermarket to give customers a faster, easier shopping experience, it noted. That size is also slightly smaller than the stores of 12,000

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