Tesco Details Plans for Las Vegas

LAS VEGAS — Tesco plans to open 14 Fresh & Easy stores here, in addition to 20 in Phoenix and an unspecified number in California, by the end of its fiscal year in February, Tim Mason, chief executive officer of Tesco’s U.S. operations, said here yesterday. He said the company will disclose plans for Los Angeles, Orange County and San Diego in the next few weeks. Because Fresh & Easy is an unknown entity in the U.S., the stores will feature a tasting station called

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TAGS: Marketing