Tesco Names Deutsch LA as Ad Agency

LOS ANGELES -- Tesco USA said it has hired Deutsch LA, the West Coast branch of Interpublic Group, to handle advertising and marketing for the Fresh & Easy Neighborhood Market stores it will begin opening later this year.

LOS ANGELES -- Tesco USA said it has hired Deutsch LA, the West Coast branch of Interpublic Group, to handle advertising and marketing for the Fresh & Easy Neighborhood Market stores it will begin opening later this year. "We've been working with them and others," Simon Uwins, Tesco USA's chief marketing officer, told SN yesterday, "but as we put together a marketing team with different kinds of skills, we felt Deutsch LA was on our wave-length." Deutsch, which also has o

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TAGS: Marketing