Transparency, Nuance Key to Retail Relationship: Kantar

Transparency, Nuance Key to Retail Relationship: Kantar

NEW YORK — While supermarkets aren’t growing as quickly as some rival channels of trade, consumer product manufacturers can’t afford to forget them as part of their sales plans.

In fact, argued John Rand, senior vice president of Kantar Retail, retail channels showing slow growth today – including supermarkets and mass merchants – far outnumber their hotter counterparts in the specialty and disco

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