Trust Key to Retailer-Vendor Relations: Panel

The road to successful trading partner relations is far less winding than some might believe. A panel of seasoned industry executives here said achieving optimal relations relies on a few simple rules, including thinking like consumers, seeing business through the eyes of retailers and sharing information in a trusting environment. The core issue is trust, said Joe Patti, vice president,

TIGARD, Ore. — The road to successful trading partner relations is far less winding than some might believe.

A panel of seasoned industry executives here said achieving optimal relations relies on a few simple rules, including thinking like consumers, seeing business through the eyes of retailers and sharing information in a trusting environment.

“The core issue is trust,” said Joe Patti, vice president, retail planning and category management, Anheuser-Busch, who spoke

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