Understanding Consumer Behavior

As an undergraduate at Cornell University, Bryan Lacasse was interested in marketing and consumer behavior. Eventually, he figured out that those interests were a perfect fit for the supermarket industry. After graduating with a bachelor's of science degree in Applied Economics and Management last year, Lacasse went to work as a store-manager trainee in Hannaford Bros.' vaunted management

ALBANY, N.Y. — As an undergraduate at Cornell University, Bryan Lacasse was interested in marketing and consumer behavior. Eventually, he figured out that those interests were a perfect fit for the supermarket industry.

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