LOS ANGELES — Unified Grocers here said that in the wake of its acquisition of Associated Grocers, Seattle, it is splitting its sales organization into two groups: corporate sales and product sales. Corporate sales, encompassing member recruitment and maintenance, will be divided into four geographic regions, each led by a general manager, a new corporate title. Randy Delgado, formerly director of sales in Southern California, has been named general manager of the Southern California region, which accounts for 37% of the new company’s $4.1 billion in sales, while Bob Garibaldi, formerly director of sales in Northern California, has been named general manager of that region, which represents 20% of total sales, with additional responsibilities for overseeing the company’s international export business. Frank Bussemeier, formerly director of sales for Unified’s specialty foods division, has been named general manager of the Oregon region, which accounts for 20% of sales, and Mike Koens, formerly regional sales manager at AG, has been named general manager of the new Washington region, which accounts for 23% of total sales. The company said executive changes in the product sales group will be forthcoming in about a month.
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