United Supermarkets CEO Puts Service Above Sales

A new era in business will reward those companies that emphasize sincerity and service and reject an outdated and broken price-profit model. So says Dan Sanders, chief executive officer of United Supermarkets, in a new book published this month by McGraw Hill Business. In Built to Serve, a book based on a United Supermarkets training manual, Sanders uses the success of his family-run

Lubbock, Texas — A new era in business will reward those companies that emphasize sincerity and service and reject an outdated and broken price-profit model.

So says Dan Sanders, chief executive officer of United Supermarkets here, in a new book published this month by McGraw Hill Business. In “Built to Serve,” a book based on a United Supermarkets training manual, Sanders uses the success of his family-run supermarkets to model what he calls “a culture committed to people and

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