U.S. Shoppers Want Value

Most U.S. consumers (85%) choose their grocery stores based on whether or not they view it as providing “good value for the money,” according to a Nielsen Co. study.

SCHAUMBURG, Ill. — Most U.S. consumers (85%) choose their grocery stores based on whether or not they view it as providing “good value for the money,” according to a Nielsen Co. study. Following “good value,” consumers select stores based on high-quality brands and products (28%), and stores that are closest to where they live (23%). “This is a perfect example of today’s conflicted shopper,” said Todd Hale, Nielsen’s senior vice president of consumer and shopping insights. “Demanding shoppers

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