Value by Design

Value by Design

The endcap is back. And it's back big. The redesign of Wal-Mart's Supercenters include an effort to clean up mid-aisle displays, but at the same time emphasize massive creations at the ends of their aisles where a single product is showcased in a tiered, winged arrangement using a pallet on wheels. Described as a traditional endcap on steroids, the effort showcases products that Wal-Mart intends to

The endcap is back. And it's back big.

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