Value Pricing Drives Q2 Sales, Shoppers at Stater

SAN BERNARDINO, Calif. — Stater Bros. Markets said last week customer counts rose by nearly 1 million during the second quarter that ended March 27 as the company maintained lower margins so it could promote value pricing as part of its 75th anniversary marketing program. Each weekly ad features a half-page of items priced at 75 cents, which has resulted in a slight increase in basket count, reversing

SAN BERNARDINO, Calif.Stater Bros. Markets said last week customer counts rose by nearly 1 million during the second quarter that ended March 27 as the company maintained lower margins so it could promote value pricing as part of its 75th anniversary marketing program.

Each weekly ad features a half-page of items priced at 75 cents, “which has resulted in a slight increase in basket count, reversi

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