Van der Laan Brings New Focus to Giant-Carlisle

Van der Laan Brings New Focus to Giant-Carlisle

Sander van der Laan can't help but see Giant-Carlisle with new a set of eyes. After all, he arrived in central Pennsylvania from Amsterdam only last summer. But what Giant's new chief executive officer sees is in many ways a new vision for Giant: Taking a well-developed existing brand and growing it through a sharper focus on value, and applying it to new formats to expand and broaden

CARLISLE, Pa. — Sander van der Laan can't help but see Giant-Carlisle with new a set of eyes. After all, he arrived in central Pennsylvania from Amsterdam only last summer.

But what Giant's new chief executive officer sees is in many ways a new vision for Giant: Taking a well-developed existing brand and growing it through a sharper focus on value, and applying it to new formats to expand

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