Vendors Woo Hispanics

PALM SPRINGS, Calif. — The best way for independents to survive is to strengthen their relationships with vendors and to work together to serve the growing Hispanic consumer base, according to one independent — a request with which several speakers from CPG companies said they were only too willing to comply.

“Vendors help us create a partnership with Hispanics, and they are always there to protect the independent,” Mike Provenzano, chief grocery officer of

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