Wakefern's Digital Audience Seeks Transaction Tools

Wakefern's Digital Audience Seeks Transaction Tools

COLORADO SPRINGS — Wakefern Food Corp. has found that customers on its digital platforms are seeking transaction-oriented tools rather than purely social networking-oriented interaction. Our customers want value, coupons, price it's transaction oriented, said Cheryl Williams, vice president of marketing, in a presentation at the Grocery Manufacturers Association's Executive Conference here. As a result,

COLORADO SPRINGS — Wakefern Food Corp. has found that customers on its digital platforms are seeking transaction-oriented tools rather than purely social networking-oriented interaction.

“Our customers want value, coupons, price — it's transaction oriented,” said Cheryl Williams, vice president of marketing, in a presentation at the Grocery Manufacturers Association's Exec

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