Wal-Mart Ads Drive Sales: CEO

NEW YORK — The advertising campaign comparing basket prices between Wal-Mart Stores and its grocery competitors is resulting in traffic and sales improvements in the 25 markets in which they are running, a top official from Wal-Mart Stores said last week.

In remarks at the Goldman Sachs Global Retailing Conference here, Bill Simon, president and chief executive officer of Walmart U.S., said the campa

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