BENTONVILLE, Ark. — Wal-Mart Stores and the Walmart Foundation here said Monday they will work with four major CPG companies to combat hunger in America.
In-store signs at all Wal-Mart formats will direct customers to participating products from General Mills, ConAgra Foods, Kraft Foods and Kellogg Co., and on-package labels will advise them how to generate meals by entering product codes online, sharing a hash tag on Twitter or scanning a QR code. Wal-Mart said it expects the effort to help provide more than 42 million meals to Feed America food banks and Action for Healthy Kids.
Wal-Mart is also encouraging consumers to visit its Facebook page through April 30 to vote for one of 200 communities hardest hit by unemployment, with the community with the most votes getting $1 million to help fight hunger and the next 20 communities each receiving $50,000 for hunger relief. Wal-Mart said the Facebook page will also provide information on how people can donate to or volunteer with hunger-fighting organizations in their local communities.
"Helping fight hunger is something our associates, customers and supplier partners believe in, and together we can help make a positive impact on this issue. Simply by going into a Walmart store or going online, every consumer in America has the opportunity to join this effort," said Jack Sinclair, executive vice president of Wal-Mart's U.S. grocery business.