Wal-Mart Links Sustainability, Low Prices

INDIANAPOLIS Wal-Mart Stores is seeking to merge the issues of price and sustainability in the minds of consumers, one of the company's top executives said at a conference here. An investment in [sustainability] contributes to how we can reduce the price to our customer, Jack Sinclair, the executive vice president of the Bentonville, Ark.-based company's grocery division, said at the Center for Food

INDIANAPOLIS — Wal-Mart Stores is seeking to merge the issues of price and sustainability in the minds of consumers, one of the company's top executives said at a conference here.

“An investment in [sustainability] contributes to how we can reduce the price to our customer,” Jack Sinclair, the executive vice president of the Bentonville, Ark.-based company's grocery division, said at the Center for Food Integrity's 2008 Summit, “It's not a cost premium. It's a cost minus.”

Register to view the full article

Already a member? .