Wal-Mart Losing Shoppers, Not Trips: Report

The decline in shopping trips at Wal-Mart Stores is driven by customer loss, rather than reduced shopping frequency among remaining shoppers, according to results of a survey released last week by Blueocean Market Intelligence.

SCOTTSDALE, Ariz. — The decline in shopping trips at Wal-Mart Stores is driven by customer loss, rather than reduced shopping frequency among remaining shoppers, according to the results of a survey released last week by Blueocean Market Intelligence here.

The survey, based on interviews with 1,800 Wal-Mart shoppers in September, said changing shopping habits and attitudes

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