Wal-Mart Rollbacks Seen Off to Slow Start

As expected, Wal-Mart Stores here has thrown down the gauntlet and begun promoting reduced pricing on consumables. How the traditional grocery industry responds to the challenge and what impact the price cuts might have is not yet clear. The initial rollbacks do not look overly threatening to the grocery channel, said Mark Wiltamuth, managing director of Morgan Stanley, New York,

BENTONVILLE, Ark — As expected, Wal-Mart Stores here has thrown down the gauntlet and begun promoting reduced pricing on consumables. How the traditional grocery industry responds to the challenge — and what impact the price cuts might have — is not yet clear.

The initial rollbacks “do not look overly threatening to the grocery channel,” said Mark Wiltamuth, managing director of Morgan Stanley, New York, “There [has been] little change in Wal-Mart' relative price advantage over

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TAGS: Walmart