Wal-Mart Rolls Out Community Stores

BENTONVILLE, Ark. Customer segmentation at Wal-Mart Stores is a work in progress. While the nation's leading retailer built its sales base on its appeal to a low-price-oriented segment, it says it is on track to remerchandise more than 3,200 discount stores and supercenters to broaden that appeal by the end of 2008 by developing a store of the community focus to reflect the diverse needs and wants

BENTONVILLE, Ark. — Customer segmentation at Wal-Mart Stores is a work in progress.

While the nation's leading retailer built its sales base on its appeal to a low-price-oriented segment, it says it is on track to remerchandise more than 3,200 discount stores and supercenters to broaden that appeal by the end of 2008 by developing a “store of the community” focus to reflect the diverse needs and wants of consumers.

As of last fall, Wal-Mart was barely 1% into its custom

Register to view the full article

test - Advanced Registered User

Already a member? .