Wal-Mart Rolls Out New Ad Slogan

Wal-Mart Stores last week said it was unveiling its first new advertising tag line in 19 years: Save Money. Live Better, replacing the iconic Always Low Prices message that has defined the giant retailer for a generation. TV ads carrying the new message began airing last week and feature a lifestyle theme in which customers are shown enjoying the money they have saved by shopping

BENTONVILLE, Ark. — Wal-Mart Stores here last week said it was unveiling its first new advertising tag line in 19 years: “Save Money. Live Better,” replacing the iconic “Always Low Prices” message that has defined the giant retailer for a generation.

TV ads carrying the new message began airing last week and feature a lifestyle theme in which customers are shown enjoying the money they have saved by shopping at Wal-Mart. Some of the commercials Wal-Mart made available for onlin

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