BENTONVILLE, Ark. — Wal-Mart Stores here last week said it was unveiling its first new advertising tag line in 19 years: “Save Money. Live Better,” replacing the iconic “Always Low Prices” message that has defined the giant retailer for a generation.
TV ads carrying the new message began airing last week and feature a lifestyle theme in which customers are shown enjoying the money they have saved by shopping at Wal-Mart. Some of the commercials Wal-Mart made available for onlin