Wal-Mart Seeking ‘New Generation’ Customer

Wal-Mart Seeking ‘New Generation’ Customer

FAYETTEVILLE, Ark. — Wal-Mart Stores will emphasize everyday low prices, strong cost controls and push to be a leader in global e-commerce in an effort to win the “next generation customer,” Mike Duke, the retailer’s chief executive officer, said in remarks at the company’s annual meeting here Friday.

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