Wal-Mart Sees Increased Price Leadership

Wal-Mart Stores has increased its pricing advantage over the largest traditional supermarket operators, the company said during its annual investors' meeting.

BENTONVILLE, Ark. — Wal-Mart Stores here has increased its pricing advantage over the largest traditional supermarket operators, the company said during its annual investors' meeting yesterday.

John Fleming, chief merchandising officer at Wal-Mart U.S., said the company's own price survey comparing it with eight large supermarket chains showed that it has a price differential of 12% to 14%, up a few percentage points over previous ranges. In particular, he said the company is f

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