Westside Market COO Ian Joskowitz left and CEO George Zoitas created The Man Isle photo by Jenna Telesca

Westside Market COO Ian Joskowitz (left) and CEO George Zoitas created The Man Isle. (photo by Jenna Telesca)

Westside Market Expands Man Aisle

NEW YORK — After an initial launch in its 110th Street store, Westside Market here has rolled out male-focused end caps in all five locations.

Strategically positioned near refrigerated beer, the “Man Isles” cater to men with snacks, personal care products, cereal, charcoal and other essentials. 

The shelf-stable display cannot support perishable fare, but complementary steak sauce, hamburger buns and barbecue sauce help trigger meal ideas, explai

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