Whole Foods Debuts London Flagship

Whole Foods' flagship United Kingdom store, which opened last week, offers a large assortment of Fresh & Wild Everyday Value products that are the equivalent of the 365 Everyday Value brand in the U.S. The company is unable to use the brand because it is already registered by a competitor in the U.K., a Whole Foods official told SN. Fresh & Wild is the name of the U.K. chain of small natural

LONDON — Whole Foods' flagship United Kingdom store, which opened here last week, offers a large assortment of Fresh & Wild Everyday Value products that are the equivalent of the “365 Everyday Value” brand in the U.S.

The company is unable to use the “365” brand because it is already registered by a competitor in the U.K., a Whole Foods official told SN. Fresh & Wild is the name of the U.K. chain of small natural food stores that Whole Foods acquired in 2004.

Other pri

Register to view the full article

Already a member? .