Whole Foods Invests in Price

AUSTIN, Texas — Whole Foods Market here said last week it intends to continue to invest in price to broaden its appeal to consumers — a strategy the company indicated is likely to result in lower earnings through the balance of the year.

That did not seem to bother some industry analysts, who said they recognize the long-term value of Whole Foods’ approach.

“We view this move as a po

Register to view the full article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.