Whole Foods London Features New Private Label

Whole Foods’ flagship United Kingdom store, which opened in London yesterday, offers a large assortment of Fresh & Wild Everyday Value products that are the equivalent of the “365 Everyday Value” brand in the U.S.

LONDON — Whole Foods’ flagship United Kingdom store, which opened here yesterday, offers a large assortment of Fresh & Wild Everyday Value products that are the equivalent of the “365 Everyday Value” brand in the U.S. The company is unable to use the “365” brand because it is already registered by a competitor in the U.K., a Whole Foods official told SN. Fresh & Wild is the name of the U.K. chain of small, natural food stores that Whole Foods acquired in 2004. The three-story, 80,000-

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