Whole Foods Sees Sales Momentum Building

AUSTIN, Texas Whole Foods Market here said last week the regional pricing and promotional strategy it developed last fall helped boost financial results for the first fiscal quarter, which analysts and investors saw as encouraging news. Edward Aaron, a Denver-based analyst with RBC Capital Markets, Toronto, called it a bulletproof quarter. Sales, gross margins, direct store expenses, and general and

AUSTIN, Texas — Whole Foods Market here said last week the regional pricing and promotional strategy it developed last fall helped boost financial results for the first fiscal quarter, which analysts and investors saw as encouraging news.

Edward Aaron, a Denver-based analyst with RBC Capital Markets, Toronto, called it “a bulletproof quarter.”

“Sales, gross margins, direct store expenses, and general and administrative expenses were all better than forecast. We have to

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