Wild Oats Brand Still in Play

AUSTIN, Texas Just as it appeared that the Wild Oats brand would fade into natural and organic history, two companies have emerged as bidders to potentially resurrect the storied name, which is now owned by Whole Foods Market here. Skokie, Ill.-based Topco Associates, the retailer-owned private-label cooperative, and Fullerton, Calif.-based Luberski Inc., a supplier of egg and dairy products under

AUSTIN, Texas — Just as it appeared that the Wild Oats brand would fade into natural and organic history, two companies have emerged as bidders to potentially resurrect the storied name, which is now owned by Whole Foods Market here.

Skokie, Ill.-based Topco Associates, the retailer-owned private-label cooperative, and Fullerton, Calif.-based Luberski Inc., a supplier of egg and dairy products under various brands, have been named the finalists in what was described as a long a

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