Winn-Dixie Hurt by Promotions

Admitting that promotions to reel in value-oriented shoppers went too far, Winn-Dixie Stores said margins and earnings fell well below expectations during the fourth quarter and fiscal year that ended June 25. Shares slid by 20% after Winn-Dixie announced the preliminary financial results and adjusted its earnings outlook, saying that EBITDA would fall below previous projections

JACKSONVILLE, Fla. — Admitting that promotions to reel in value-oriented shoppers “went too far,” Winn-Dixie Stores said margins and earnings fell well below expectations during the fourth quarter and fiscal year that ended June 25.

Shares slid by 20% after Winn-Dixie announced the preliminary financial results and adjusted its earnings outlook, saying that EBITDA would fall below previous projections and the retailer would post a loss for the year. The figures are subject to a

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Marketing