Winn-Dixie Shoppers Looking for Value

An emphasis on expanding private label is turning out to be a timely strategy for Winn-Dixie Stores here. Penetration of private-label items increased by 1.6% during the third quarter ended April 2, Peter Lynch, chief executive officer of Winn-Dixie, said in a conference call discussing financial results last week. Lynch said he considers greater private-label sales to be a signal

JACKSONVILLE, Fla. — An emphasis on expanding private label is turning out to be a timely strategy for Winn-Dixie Stores here.

Penetration of private-label items increased by 1.6% during the third quarter ended April 2, Peter Lynch, chief executive officer of Winn-Dixie, said in a conference call discussing financial results last week. Lynch said he considers greater private-label sales to be a signal that consumers have become more value-oriented as the economy has tightened.

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