Winning Proposition

WinCo Foods here may be Wal-Mart's worst West Coast nightmare a price-driven operator whose prices actually rival its own. WinCo is a sleeping giant, one Idaho retailer told SN. In fact, I'd rather go up against Wal-Mart than WinCo. WinCo is probably the only competitor Wal-Mart is really afraid of, according to Jim Hertel, managing partner for Willard Bishop, Barrington, Ill. Of course, with 56 stores,

WinCo Foods here may be Wal-Mart's worst West Coast nightmare — a price-driven operator whose prices actually rival its own.

“WinCo is a sleeping giant,” one Idaho retailer told SN. “In fact, I'd rather go up against Wal-Mart than WinCo.”

“WinCo is probably the only competitor Wal-Mart is really afraid of,” according to Jim Hertel, managing partner for Willard Bishop, Barrington, Ill.

Of course, with 56 stores, Boise, Idaho-based WinCo may seem like no more than

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