WinCo Foods here may be Wal-Mart's worst West Coast nightmare — a price-driven operator whose prices actually rival its own.
“WinCo is a sleeping giant,” one Idaho retailer told SN. “In fact, I'd rather go up against Wal-Mart than WinCo.”
“WinCo is probably the only competitor Wal-Mart is really afraid of,” according to Jim Hertel, managing partner for Willard Bishop, Barrington, Ill.
Of course, with 56 stores, Boise, Idaho-based WinCo may seem like no more than