World Retail Conference: Carrefour Sees Strength in Unified Banner

Over the past two years, France-based retailer Carrefour has been implementing a single-brand strategy to place it in a stronger position for the future and to help it get through what its leader describes as the most challenging period for a generation. Speaking at the World Retail Congress, Jose Luis Duran, chief executive officer at Carrefour, the world's second-largest food

BARCELONA, Spain — Over the past two years, France-based retailer Carrefour has been implementing a single-brand strategy to place it in a stronger position for the future and to help it get through what its leader describes as the most challenging period for a generation.

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