'Yes Is More' Campaign Hits Spartan's Profits

GRAND RAPIDS, Mich. — Spartan Stores here said Thursday that profits in the first fiscal quarter were pressured in part by the launch of its “Yes Is More” promotional campaign tied to its new Yes Rewards loyalty program.

For the 12-week quarter that ended June 23, the company said net income was basically flat at about $6 million, while sales were up about 0.2%, to $603.9 million. In the retail seg

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