Young Consumer Base More Fragmented: Speaker

BURLINGAME, Calif. -- As Baby Boomers become a smaller part of the consuming public, retailers will have to change the way they approach the marketplace to serve a younger demographic that's more fragmented with less buying power than the older generation, Lois Huff, senior vice president for TNS Retail Forward, Columbus, Ohio, said here yesterday at "Retail 2015: New Frontiers," a conference sponsored by her company.

BURLINGAME, Calif. -- As Baby Boomers become a smaller part of the consuming public, retailers will have to change the way they approach the marketplace to serve a younger demographic that‘s more fragmented with less buying power than the older generation, Lois Huff, senior vice president for TNS Retail Forward, Columbus, Ohio, said here yesterday at “Retail 2015: New Frontiers,” a conference sponsored by her company. “New spenders will be more challenging to reach, and retai

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