Ahold Delhaize designer on a 'joyful, friendly' brand

Ahold Delhaize designer on a 'joyful, friendly' brand

The design firm hired to create a visual identity for the newly wedded Ahold and Delhaize sought to incorporate the heritage of the two 100-plus year-old brands in a "joyful, friendly and welcoming" expression intended for internal employees as much as external audiences.

The new "Lion King" logo, incor

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