Ahold's new fresh format, bfresh, awaits unveiling

Ahold's new fresh format, bfresh, awaits unveiling

Ahold’s new new foodie-focused small store in Boston’s Allston neighborhood, going under the new banner, bfresh, is expected to open shortly, SN has learned.

The store, developed by the Fresh Formats team that also built Philadelphia’s Everything Fresh, presents itself as a solution for neighborhood shoppers — particularly young people — frustrated by compromises on quality, price and convenience at typical food stores.